Percentage of total sales volume of consumer products, by product category, that are lowered in saturated fat, trans fats, sodium and sugars.
The percentage of total sales volume of consumer products, by product category, that contain increased fiber, vitamins, minerals, phytochemicals or functional food additives
Nutrition and Wellness
Clean Label Initiative
Our Health, Science and Wellness Advisory Council (a cross-functional team consisting of research & development, marketing, consumer insights, regulatory affairs and packaging) meets regularly to discuss health and wellness, consumer trends and initiatives and strategies for our product portfolio.
Hormel Foods has implemented a clean label initiative to simplify the ingredient statements of many of its retail products through the removal or replacement of ingredients, while still delivering great-tasting items that consumers expect.
In fiscal years 2014 and 2015, a total of 12 clean label projects were initiated. Clean label projects that were completed in 2015 included:
- Valley Fresh® chicken and turkey,
- Hormel® Compleats® microwaveable meals, and
- Hormel® Always Tender® meats
For example, Valley Fresh® 100 percent natural chicken contains only chicken breast meat with rib meat, chicken broth, sea salt and rosemary extract.
We are continuing to evaluate the simplification of ingredients used in many of our heritage products, including Hormel® chili and Dinty Moore® stew.
In addition to this effort, we implemented a fast facts nutrition panel, which highlights nutritional benefits of products. Hormel® Compleats® microwave meals were the first product line to feature the new panel in 2015. The fast facts nutrition panel will be featured on additional product lines in 2016.
Partially Hydrogenated Oils and Sugar
We continue to implement projects to eliminate partially hydrogenated oils (PHOs), the source of artificial trans fats. Our work over the past several years has resulted in a 36 percent reduction in the number of products containing PHOs. We will continue to work closely with our ingredient suppliers to find suitable alternatives that do not compromise product flavor or texture. Additionally, our product portfolio already contains low amounts of sugar. Approximately 97 percent of our portfolio has five grams of sugar or less per serving.
Our Health, Science and Wellness Advisory Council has set an important sodium reduction goal: by 2020, we aim to reduce sodium levels in select products within our branded retail portfolio by an average of 15 percent.
The graphic below identifies the results from the 2015 sodium reduction analysis:
1 Percent of item sales within category with a sodium reduction or developed with decreased sodium parameters.
In addition to these efforts, in 2015 we launched Hormel® Pillow Pack® 50% less sodium pepperoni, which joins our other better-for-you pepperoni products including our 25% less fat and turkey pepperoni varieties.